Improve the automotive customer journey

Smaply helps automotive brands deliver better experiences from research to ownership through journey mapping.

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● Customer Journey Management Software

Create seamless and trusted automotive journeys

Customer journey mapping helps auto teams understand buyer behavior and improve service delivery.

Visualize the buying process

Map customer steps from research to dealership visit to purchase.

Improve post-sale engagement

Track experiences across service, warranty, and upgrades.

Coordinate dealer and brand teams

Ensure a consistent experience across locations and channels.

Segment journeys by buyer type

Use personas for first-time buyers, fleet managers, or luxury clients.

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leading brands

Ready to improve your automotive experience?

Use Smaply to deliver consistent, customer-focused journeys. Start now or talk to our team.

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Tools for mapping automotive journeys

Smaply supports automotive teams in improving sales, service, and ownership experiences.

● Visualise your customer journey

Map sales and service touchpoints

Capture both online and offline steps in the car-buying journey.

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● Visualise your customer journey

Overlay performance data

Track NPS, showroom visits, and service satisfaction.

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● Visualise your customer journey

Create targeted personas

Design journeys for various buyer segments and lifecycles.

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● Visualise your customer journey

Enable cross-department collaboration

Align marketing, retail, and service operations.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better automotive journeys

From discovery to aftercare, design journeys that build loyalty. Try Smaply or book a demo.

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● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Improve the automotive customer journey

Create seamless and trusted automotive journeys

Trusted by the world’s
leading brands

Ready to improve your automotive experience?

Tools for mapping automotive journeys

Map sales and service touchpoints

Overlay performance data

Create targeted personas

Enable cross-department collaboration

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better automotive journeys

Visualizing non-linear experiences on a journey map (branching)

Improve the automotive customer journey

Create seamless and trusted automotive journeys

Trusted by the world’s leading brands

Ready to improve your automotive experience?

Tools for mapping automotive journeys

Map sales and service touchpoints

Overlay performance data

Create targeted personas

Enable cross-department collaboration

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better automotive journeys

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands