Improve experiences across aged care services

Smaply helps aged care providers understand resident, family, and staff journeys through customer journey mapping.

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● Customer Journey Management Software

Support aged care with empathy and clarity

Customer journey mapping helps teams reduce stress, improve trust, and coordinate holistic care.

Visualize resident journeys
Track steps from initial inquiry to admission, care, and family communication.
Identify pain points for families
Understand where uncertainty or gaps in updates cause concern.
Support staff experience
Map internal processes to reduce overload and improve continuity.
Design for diverse care needs
Use personas for high-care, dementia, or independent living residents.

Trusted by the world’s
leading brands

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KLM Logo
Masraf Al Raya Logo
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SOS children's village austria Logo
TCS Logo
Toyota Logo
UK Department for Education Logo
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Verisure Logo
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Ready to improve your aged care journeys?

Use Smaply to reduce stress and improve trust in care experiences. Start now or talk to our team.

Tools for mapping aged care journeys

Smaply supports aged care teams in improving communication and continuity across services.

● Visualise your customer journey

Map intake and transition touchpoints

Capture onboarding, room transfers, and care planning steps.

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● Visualise your customer journey

Use personas for residents and families

Reflect different communication and emotional needs.

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● Visualise your customer journey

Track service feedback

Visualize concerns or praise across the care journey.

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● Visualise your customer journey

Align care and admin teams

Enable collaboration across medical, operations, and admin staff.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better aged care experiences

Design compassionate, coordinated journeys for residents and families. Try Smaply today.
● From our Blog
July 30, 2025

Unlocking growth: master pain point and opportunity management with journey maps

Understanding and optimizing your customers' interactions is no longer optional; it's a strategic imperative. Pain point and opportunity management with journey maps provides a powerful framework to visualize, analyze, and enhance every step of your customer's experience, ultimately driving satisfaction, loyalty, and business growth.

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