Improve experiences across aged care services

Smaply helps aged care providers understand resident, family, and staff journeys through customer journey mapping.

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● Customer Journey Management Software

Support aged care with empathy and clarity

Customer journey mapping helps teams reduce stress, improve trust, and coordinate holistic care.

Visualize resident journeys

Track steps from initial inquiry to admission, care, and family communication.

Identify pain points for families

Understand where uncertainty or gaps in updates cause concern.

Support staff experience

Map internal processes to reduce overload and improve continuity.

Design for diverse care needs

Use personas for high-care, dementia, or independent living residents.

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leading brands

Ready to improve your aged care journeys?

Use Smaply to reduce stress and improve trust in care experiences. Start now or talk to our team.

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Tools for mapping aged care journeys

Smaply supports aged care teams in improving communication and continuity across services.

● Visualise your customer journey

Map intake and transition touchpoints

Capture onboarding, room transfers, and care planning steps.

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● Visualise your customer journey

Use personas for residents and families

Reflect different communication and emotional needs.

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● Visualise your customer journey

Track service feedback

Visualize concerns or praise across the care journey.

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● Visualise your customer journey

Align care and admin teams

Enable collaboration across medical, operations, and admin staff.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better aged care experiences

Design compassionate, coordinated journeys for residents and families. Try Smaply today.

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● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Improve experiences across aged care services

Support aged care with empathy and clarity

Trusted by the world’s
leading brands

Ready to improve your aged care journeys?

Tools for mapping aged care journeys

Map intake and transition touchpoints

Use personas for residents and families

Track service feedback

Align care and admin teams

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better aged care experiences

Visualizing non-linear experiences on a journey map (branching)

Improve experiences across aged care services

Support aged care with empathy and clarity

Trusted by the world’s leading brands

Ready to improve your aged care journeys?

Tools for mapping aged care journeys

Map intake and transition touchpoints

Use personas for residents and families

Track service feedback

Align care and admin teams

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better aged care experiences

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands