● Alternatives
Customer journey management has become a cornerstone of modern CX strategy, but not all tools serve the same needs. While Smaply focuses on deep visualization, structured hierarchies, and strong integrations, TheyDo positions itself as an AI-powered enterprise solution for large-scale CX alignment.
In this article, we break down their differences - features, pricing, and ideal use cases - so you can confidently choose the platform that best supports your customer experience goals.
Our integrations and embeds bring your journey maps to life by letting real-time data flow between tools.
TheyDo offers a building-block grid approach, where journey maps are made of phases, steps, insights, personas, opportunities, solutions, and metrics—all drag-and-drop enabled. Users benefit from a flexible library of reusable building blocks, and improved drag-and-drop mapping controls make visualization more intuitive
TheyDo frames journey management using “journey frameworks,” a hierarchical grid of parent-child journeys. This enables users to nest journeys, visualize summaries across layers, and see data flowing from granular touchpoints to high-level lifecycle stages
TheyDo integrates with product management systems like Jira and Azure DevOps, enabling two-way sync of solutions and epics for smooth handoffs between strategy and delivery. It also supports broader data and CX pipelines through API-friendly architecture
TheyDo offers “Journey AI,” which mines unstructured data (e.g., support logs, surveys) to generate journey maps automatically, enrich insights, and detect opportunities. It prioritizes insights based on sentiment, frequency, and variability, with taxonomy support and scoring tools
● Journey Management
Embedding customer experience into decision-making processes across departments increases customer satisfaction, loyalty, and business growth.
● Journey Management
Portfolio management for identifying key opportunities across journeys. CX-driven roadmaps support customer-centric prioritization and risk reduction.
● Journey Management
Standardized journey maps with customized views on the data reduce efforts for teams and use cases. Bridge organizational silos with a unified CX focus and language.
● Journey Management
Zoom through a hierarchy of journey maps with pain points and opportunities. Real-time quantitative and qualitative data based on integrations allows an outside-in CX view.
● Journey Management
Reducing the complexity inherent in CX aligns teams around a coherent information system, making journey maps a management asset for strategic and operative decisions.
● Journey Management
Embedding customer experience into decision-making processes across departments increases customer satisfaction, loyalty, and business growth.
● Journey Management
Portfolio management for identifying key opportunities across journeys. CX-driven roadmaps support customer-centric prioritization and risk reduction.
● Journey Management
Standardized journey maps with customized views on the data reduce efforts for teams and use cases. Bridge organizational silos with a unified CX focus and language.
● Journey Management
Zoom through a hierarchy of journey maps with pain points and opportunities. Real-time quantitative and qualitative data based on integrations allows an outside-in CX view.
● Journey Management
Reducing the complexity inherent in CX aligns teams around a coherent information system, making journey maps a management asset for strategic and operative decisions.
