Customer research that compounds.
Upload interviews, surveys, and tickets. Turn them into themed insights and portfolio items connected to the journeys they inform. Every quarter your research base gets stronger, not lost.
A synthesis loop, not a research folder.
Five steps that turn raw feedback into a portfolio item your team can act on, and update as new evidence lands.
One place for every kind of customer evidence.
Drop in raw audio, transcripts, survey verbatims, and support tickets. Smaply transcribes, deduplicates, and tags by source, so nothing gets lost between tools.
- ✓Native integrations with Qualtrics, Zendesk, and Mixpanel
- ✓Drag-and-drop import from Zoom, Otter, and Notion
- ✓Automatic source attribution on every quote
AI suggests the themes. Your team decides what stays.
Smaply clusters verbatims into candidate themes with sentiment, severity, and source counts. Every output is a draft: your team approves, edits, or splits before anything enters the system.
- ✓Sentiment and severity scoring at the verbatim level
- ✓Suggested themes with full traceability to source quotes
- ✓Edit, merge, split, or reject. Nothing is auto-published
Themes become portfolio items, grounded in evidence.
Promote a theme to a portfolio item and it carries every verbatim, every persona tag, and every journey link with it. When stakeholders ask "why?", the evidence is already attached.
- ✓One theme can ground multiple portfolio items
- ✓Promote, link, or split. The source trail never breaks
- ✓Stakeholders can drill from portfolio back to the original quote
AI accelerates the work. Your team decides what counts.
Every AI suggestion is reviewable before it enters the system. Speed where it helps, judgment where it matters.
The slow, mechanical work.
The judgment calls that matter.
Eight ways research becomes a system, not a stockpile.
Pull in every kind of customer evidence
Interviews, surveys, support tickets, app feedback. Smaply transcribes, deduplicates, and attributes, automatically.
Cluster themes in minutes
Suggested themes with full traceability. Approve, edit, or split.
Quote-level sentiment
Score every verbatim individually.
Every claim, sourced
Drill from a portfolio item back to the original quote.
New data, same theme
Q4 verbatims merge into the Q1 theme. The count grows.
Hand off polished briefs without rebuilding the deck
One-click export to branded PDF, Notion, or directly into a journey card. Format follows the audience.
Themes become portfolio items, grounded in evidence
One theme can ground multiple portfolio items. Stakeholders drill from decision back to source in two clicks.
Research that gets stronger every quarter
No more starting from scratch. Old insights stay live. New evidence flows in. The base grows.
New evidence strengthens old insights, instead of starting over.
Every quarter, new research lands. In most tools that means a new folder, a new tag, and a new round of forgetting. In Smaply, fresh verbatims merge into existing themes: the count grows, the connections stay, the work compounds.
- ✓Merge new verbatims into an existing theme in one click
- ✓Watch portfolio items get stronger as evidence accumulates
- ✓See trend lines across quarters: has this problem grown?
Three moments where compounding research pays off.
A pile of interview transcripts on Monday morning.
Drop 32 transcripts in, let Smaply transcribe and cluster overnight, then spend Monday afternoon reviewing themes, not building spreadsheets.
The QBR asks why a feature still has the same complaints.
Open the theme. It has six quarters of verbatims attached. The portfolio items it grounds are still in discovery. The reason is on the screen.
A new researcher joins mid-year.
They open Research Hub and see the live themes, every verbatim, every portfolio link. Their first week is contributing, not catching up.
Questions researchers and procurement teams ask.
Where your research goes next.
Research Hub doesn't end at the synthesis. Insights flow into the portfolio, ground the journey, and feed back into the AI as new data lands.
