We build digital tools
for service designers

Smaply is run by a small and agile team in Innsbruck, Austria

.

*.

We are an international team with diverse backgrounds and skill sets, efficiently working together based on a shared vision and common sense of humor.

This is More than Metrics.

* No, not Australia (we have mountains, but no kangaroos).

The origins

Hello, it’s the people behind
“This is Service Design Thinking”.

#TiSDT sold 80,000+ times worldwide, translated into 7 languages. We promised an app when we launched the book back in 2010, then it became a software. Now it’s also another software. And an online shop. And another book. We strive to put all our experience and learnings in our products – backed by co-creation with our users and customers.

Our vision

Using service design
to develop service design tools

In service design projects all over the world, we discovered that teams often struggle with similar issues: What to do after a workshop? How to process workshop results? How to work with geographically disperse teams? How to create professional deliverables with limited time and budget?

Our vision is to help private and public organizations to successfully do service design (or however you call what we’re doing) by …

  • developing software to efficiently use basic service design tools such as personas, (customer) journey maps, and stakeholder maps (Smaply).
  • developing software to efficiently research customer experiences using mobile ethnography (ExperienceFellow).
  • offering free templates as well as ready-to-use template packs and other workshop materials (MrThinkr).
  • providing hands-on training, tutorials and other education materials to use these tools in real projects.

Our team

Meet the nice people behind Smaply

Marc Stickdorn
Co-founder and CEO
Marc is a trainer and consultant for service design thinking. He’s editor and co-author of the award-winning books #TISDT and #TISDD, associate of renowned service design agencies and teaches at various business and design schools.
Marc Stickdorn
Co-founder and CEO
Marc is a trainer and consultant for service design thinking. He’s editor and co-author of the award-winning books #TISDT and #TISDD, associate of renowned service design agencies and teaches at various business and design schools.
Jakob Schneider
Co-founder and CCO
Jakob is a visual designer and design consultant and has worked for renowned brands. He co-published the award-winning books #TISDT and #TISDD. Besides More than Metrics, Jakob is partner and creative director of KD1 design agency.
Jakob Schneider
Co-founder and CCO
Jakob is a visual designer and design consultant and has worked for renowned brands. He co-published the award-winning books #TISDT and #TISDD. Besides More than Metrics, Jakob is partner and creative director of KD1 design agency.
Klaus Schwarzenberger
Co-founder and CTO
Klaus is an IT manager with an entrepreneurial spirit. Equipped with knowledge about service design, software engineering and agile project management from his previous jobs he takes care of managing the development strategy for our products.
Klaus Schwarzenberger
Co-founder and CTO
Klaus is an IT manager with an entrepreneurial spirit. Equipped with knowledge about service design, software engineering and agile project management from his previous jobs he takes care of managing the development strategy for our products.
Alexandra Yan
QA Engineer & Software Developer
Alexandra checks every release before it goes live. She makes sure our users have a seamless experience. Besides that she is a Frontend Developer and contributes to everything related to JavaScript, HTML and CSS.
Alexandra Yan
QA Engineer & Software Developer
Alexandra checks every release before it goes live. She makes sure our users have a seamless experience. Besides that she is a Frontend Developer and contributes to everything related to JavaScript, HTML and CSS.
Andreas Seelos
Contract Management
Andreas helps us prepare and check all of our contracts to make sure they fit every party’s requirements. He holds degrees in law and economics and also brings professional experience gained in courts and law offices.
Andreas Seelos
Contract Management
Andreas helps us prepare and check all of our contracts to make sure they fit every party’s requirements. He holds degrees in law and economics and also brings professional experience gained in courts and law offices.
Anton Yan
Frontend Developer
Anton bridges the gap between frontend and backend technologies. We are happy that Anton, together with his wife and his lion-like maine coon cat, moved from Belarus to Austria to work with us.
Anton Yan
Frontend Developer
Anton bridges the gap between frontend and backend technologies. We are happy that Anton, together with his wife and his lion-like maine coon cat, moved from Belarus to Austria to work with us.
Dr. Birgit Bosio
Research & Education
Birgit is responsible for our research and education contacts. She has worked in the field of services and tourism for over 10 years. After being responsible for market research at the Tyrolean Tourism Board she also works for MCI Management Center Innsbruck as a researcher.
Dr. Birgit Bosio
Research & Education
Birgit is responsible for our research and education contacts. She has worked in the field of services and tourism for over 10 years. After being responsible for market research at the Tyrolean Tourism Board she also works for MCI Management Center Innsbruck as a researcher.
Carmen Walser
Accounting & Controlling
Carmen manages our money. Many years of experience as an accountant and her patient personality are the perfect basis for that. Besides that she also affectionately takes care of her family’s happiness.
Carmen Walser
Accounting & Controlling
Carmen manages our money. Many years of experience as an accountant and her patient personality are the perfect basis for that. Besides that she also affectionately takes care of her family’s happiness.
Catherine Collins
Service Designer & Facilitator
Catherine facilitates and works with our enterprise customers on scaling service design in their organization. Her experience includes working on projects in the area of entrepreneurship and social change, also through her own agency.
Catherine Collins
Service Designer & Facilitator
Catherine facilitates and works with our enterprise customers on scaling service design in their organization. Her experience includes working on projects in the area of entrepreneurship and social change, also through her own agency.
Hardy Titz
Key Account Manager
Hardy bridges our development and marketing team. He knows how our tools work both from the development side as well as from the user’s perspective and makes sure our users get the most out of Smaply.
Hardy Titz
Key Account Manager
Hardy bridges our development and marketing team. He knows how our tools work both from the development side as well as from the user’s perspective and makes sure our users get the most out of Smaply.
Isabel Grillmayr
Marketing Intern
Isabel helps us manage our online channels and provide our users with helpful learning materials and updates. Besides finishing her degree in tourism management she also does sports and loves cooking.
Isabel Grillmayr
Marketing Intern
Isabel helps us manage our online channels and provide our users with helpful learning materials and updates. Besides finishing her degree in tourism management she also does sports and loves cooking.
Katharina Rainer
Marketing & PR
Katharina makes sure that you get the information you need at the right time. With her background in business and psychology she loves both logical as well as empathic thinking.
Katharina Rainer
Marketing & PR
Katharina makes sure that you get the information you need at the right time. With her background in business and psychology she loves both logical as well as empathic thinking.
Laura Vidal
UI Designer
Laura has been the company’s first employee and contributed to building the very first version of our software solutions. She leads the design team and uses her experience in Computer Science and Graphic Design to design delightful interfaces and experiences.
Laura Vidal
UI Designer
Laura has been the company’s first employee and contributed to building the very first version of our software solutions. She leads the design team and uses her experience in Computer Science and Graphic Design to design delightful interfaces and experiences.
Markus Nölle
Backend Development
Markus takes care of our software’s IT infrastructure and helps develop new features together with the frontend team. Besides spending time behind his computer he loves being around with his camera and his mountain and motorbike.
Markus Nölle
Backend Development
Markus takes care of our software’s IT infrastructure and helps develop new features together with the frontend team. Besides spending time behind his computer he loves being around with his camera and his mountain and motorbike.
Martin Kaiblinger
Frontend Development
Martin takes care of our software’s frontend development. He’s mainly focused on enabling different kinds of exports. Thanks to his calming influence, he brings some more balance into the bright team.
Martin Kaiblinger
Frontend Development
Martin takes care of our software’s frontend development. He’s mainly focused on enabling different kinds of exports. Thanks to his calming influence, he brings some more balance into the bright team.
Melina Savvidis
Recruiting
Melina cares for the folks who’d like to work with us. She’s a master student of Organization Studies and has years of professional experience in various fields of HR, especially in Talent and Program Management.
Melina Savvidis
Recruiting
Melina cares for the folks who’d like to work with us. She’s a master student of Organization Studies and has years of professional experience in various fields of HR, especially in Talent and Program Management.
Michael Steingress
Business Development & Partnerships
Michael is responsible for business development and our partnership program. He gives workshops, does trainings, speaks at conferences and teaches at universities.
Michael Steingress
Business Development & Partnerships
Michael is responsible for business development and our partnership program. He gives workshops, does trainings, speaks at conferences and teaches at universities.
Timo Maier
Quality Assurance
Timo checks every release before it goes live by conducting detailed manual tests of our software. He’s a master student in IT and has deep knowledge in building interfaces by using a broad range of languages and systems.
Timo Maier
Quality Assurance
Timo checks every release before it goes live by conducting detailed manual tests of our software. He’s a master student in IT and has deep knowledge in building interfaces by using a broad range of languages and systems.
Tobias Lichtenstern
Sales & Consulting
Tobias works with organizations towards a culture and practice of customer-centered thinking and doing. He loves to facilitate and is passionate about Service Design. He listens to clients top challenges and works with them find the best way to improve their service experience.
Tobias Lichtenstern
Sales & Consulting
Tobias works with organizations towards a culture and practice of customer-centered thinking and doing. He loves to facilitate and is passionate about Service Design. He listens to clients top challenges and works with them find the best way to improve their service experience.
Tobias van Treeck
Backend Development
Tobi has a passion for security, performance related tasks and complex problems. He loves cable cars, skiing, mountainbiking, and he wants to get his hair done.
Tobias van Treeck
Backend Development
Tobi has a passion for security, performance related tasks and complex problems. He loves cable cars, skiing, mountainbiking, and he wants to get his hair done.
Valentina Recheis
Graphic Design
Valentina is a graphic designer and helps us develop beautiful digital and print resources. Besides that, she’s also fallen in love with photography and illustration and adds loads of humor to her colorful work.
Valentina Recheis
Graphic Design
Valentina is a graphic designer and helps us develop beautiful digital and print resources. Besides that, she’s also fallen in love with photography and illustration and adds loads of humor to her colorful work.
Julia Überbacher
Graphic Design & Animation
Julia is our freelance collaborator. She's a motion graphics expert who makes our videos and creates illustrations for the Smaply gallery. She's is based in Graz but she frequently visits us and her music band in Innsbruck.
Julia Überbacher
Graphic Design & Animation
Julia is our freelance collaborator. She's a motion graphics expert who makes our videos and creates illustrations for the Smaply gallery. She's is based in Graz but she frequently visits us and her music band in Innsbruck.

Our network

Contact us at mail@smaply.com