We build digital tools
for service designers

Smaply is run by a small and agile team in Innsbruck, Austria

.

*.

We are an international team with diverse backgrounds and skill sets, efficiently working together based on a shared vision and common sense of humor.

This is More than Metrics.

* No, not Australia (we have mountains, but no kangaroos).

The origins

Hello, it’s the people behind
“This is Service Design Thinking”.

#TiSDT sold 80,000+ times worldwide, translated into 7 languages. We promised an app when we launched the book back in 2010, then it became a software. Now it’s also another software. And an online shop. And another book. We strive to put all our experience and learnings in our products – backed by co-creation with our users and customers.

Our vision

Using service design
to develop service design tools

In service design projects all over the world, we discovered that teams often struggle with similar issues: What to do after a workshop? How to process workshop results? How to work with geographically disperse teams? How to create professional deliverables with limited time and budget?

Our vision is to help private and public organizations to successfully do service design (or however you call what we’re doing) by …

  • developing software to efficiently use basic service design tools such as personas, (customer) journey maps, and stakeholder maps (Smaply).
  • developing software to efficiently research customer experiences using mobile ethnography (ExperienceFellow).
  • offering free templates as well as ready-to-use template packs and other workshop materials (MrThinkr).
  • providing hands-on training, tutorials and other education materials to use these tools in real projects.

Our team

Meet the nice people behind Smaply

Marc Stickdorn
Co-founder and CEO
Marc is a trainer and consultant for service design thinking. As editor and co-author of the award-winning book “This is Service Design Thinking” and the second edition “This is Service Design Doing”, associate of renowned service design agencies and professor at various business and design schools, Marc is also co-founder of ExperienceFellow.
Marc Stickdorn
Co-founder and CEO
Marc is a trainer and consultant for service design thinking. As editor and co-author of the award-winning book “This is Service Design Thinking” and the second edition “This is Service Design Doing”, associate of renowned service design agencies and professor at various business and design schools, Marc is also co-founder of ExperienceFellow.
Jakob Schneider
Co-founder and CCO
Jakob is a visual designer and design consultant. In the business since 2006, he has worked for brands like VW, Siemens, MetaDesign or Deutsche Telekom. He co-published “This is Service Design Thinking” in 2010 and speaks at universities, conferences and agencies. Besides Smaply, Jakob is partner and creative director of KD1 design agency and co-founder of ExperienceFellow.
Jakob Schneider
Co-founder and CCO
Jakob is a visual designer and design consultant. In the business since 2006, he has worked for brands like VW, Siemens, MetaDesign or Deutsche Telekom. He co-published “This is Service Design Thinking” in 2010 and speaks at universities, conferences and agencies. Besides Smaply, Jakob is partner and creative director of KD1 design agency and co-founder of ExperienceFellow.
Klaus Schwarzenberger
Co-founder and CTO
Klaus is an IT manager with an entrepreneurial spirit. Equipped with knowledge about Service Design, software engineering and agile project management from his previous jobs as digital agency founder and research assistant he takes care of managing the development strategy for our products. But what he cares most about is a happy and productive team.
Klaus Schwarzenberger
Co-founder and CTO
Klaus is an IT manager with an entrepreneurial spirit. Equipped with knowledge about Service Design, software engineering and agile project management from his previous jobs as digital agency founder and research assistant he takes care of managing the development strategy for our products. But what he cares most about is a happy and productive team.
Alexandra Yan
QA Engineer & Software Developer
Alexandra checks every release before it goes live. She makes sure our users have a seamless experience. Besides that she is a Frontend Developer and contributes to everything related to JavaScript, HTML and CSS.
Alexandra Yan
QA Engineer & Software Developer
Alexandra checks every release before it goes live. She makes sure our users have a seamless experience. Besides that she is a Frontend Developer and contributes to everything related to JavaScript, HTML and CSS.
Anton Yan
Frontend Developer
Anton bridges the gap between frontend and backend technologies. We are happy that Anton, together with his wife and his lion-like maine coon cat, moved from Belarus to Austria to work with us.
Anton Yan
Frontend Developer
Anton bridges the gap between frontend and backend technologies. We are happy that Anton, together with his wife and his lion-like maine coon cat, moved from Belarus to Austria to work with us.
Dr. Birgit Bosio
Research & Education
Birgit is responsible for our research and education contacts. She has worked in the field of services and tourism for over 10 years. After being responsible for market research at the Tyrolean Tourism Board she also works for MCI Management Center Innsbruck as a researcher.
Dr. Birgit Bosio
Research & Education
Birgit is responsible for our research and education contacts. She has worked in the field of services and tourism for over 10 years. After being responsible for market research at the Tyrolean Tourism Board she also works for MCI Management Center Innsbruck as a researcher.
Carmen Walser
Accounting & Controlling
Carmen manages our money. Many years of experience as an accountant and her patient personality are the perfect basis for that. Besides that she also affectionately takes care of her family’s happiness.
Carmen Walser
Accounting & Controlling
Carmen manages our money. Many years of experience as an accountant and her patient personality are the perfect basis for that. Besides that she also affectionately takes care of her family’s happiness.
Catherine Collins
Service Designer & Facilitator
As a service designer, Catherine leads design challenges, research and enjoys connecting ideas, questions, and people. She facilitates and works with enterprises on scaling service design in their organization. Catherine’s experience includes leading and developing an award-winning design thinking and entrepreneurship undergraduate program, working on the investment side of entrepreneurship and digging into social change projects through her agency Moxie.
Catherine Collins
Service Designer & Facilitator
As a service designer, Catherine leads design challenges, research and enjoys connecting ideas, questions, and people. She facilitates and works with enterprises on scaling service design in their organization. Catherine’s experience includes leading and developing an award-winning design thinking and entrepreneurship undergraduate program, working on the investment side of entrepreneurship and digging into social change projects through her agency Moxie.
Hardy Titz
Key Account Manager
Hardy bridges our development and marketing team. He knows how our tools work both from the development side as well as from the user’s perspective and makes sure our users get the most out of Smaply.
Hardy Titz
Key Account Manager
Hardy bridges our development and marketing team. He knows how our tools work both from the development side as well as from the user’s perspective and makes sure our users get the most out of Smaply.
Isabel Grillmayr
Marketing Intern
Isabel helps us manage our online channels and provide our users with helpful learning materials and updates. Besides finishing her degree in tourism management she also does sports and loves cooking.
Isabel Grillmayr
Marketing Intern
Isabel helps us manage our online channels and provide our users with helpful learning materials and updates. Besides finishing her degree in tourism management she also does sports and loves cooking.
Katharina Rainer
Marketing & PR
Katharina makes sure that you get the information you need at the right time. With her background in business and psychology she loves both logical as well as empathic thinking.
Katharina Rainer
Marketing & PR
Katharina makes sure that you get the information you need at the right time. With her background in business and psychology she loves both logical as well as empathic thinking.
Laura Vidal
UI Designer
As Smaply's first employee, she contributed to building the very first version of Smaply. Currently, she leads the design team that creates all digital and print materials for More than Metrics. Because of her love for machines but also humans, she uses her experience in Computer Science and Graphic Design to design delightful interfaces and experiences for people.
Laura Vidal
UI Designer
As Smaply's first employee, she contributed to building the very first version of Smaply. Currently, she leads the design team that creates all digital and print materials for More than Metrics. Because of her love for machines but also humans, she uses her experience in Computer Science and Graphic Design to design delightful interfaces and experiences for people.
Markus Nölle
Backend Development
Markus is a backend developer. He takes care of Smaply’s IT infrastructure and helps develop new features together with the frontend team. Besides spending time behind his computer he loves being around with his camera and his mountain and motorbike.
Markus Nölle
Backend Development
Markus is a backend developer. He takes care of Smaply’s IT infrastructure and helps develop new features together with the frontend team. Besides spending time behind his computer he loves being around with his camera and his mountain and motorbike.
Martin Kaiblinger
Frontend Development
Martin takes care of Smaply’s Frontend, his specialities are all kinds of exports. With his calming influence, he brings some more balance into the bright team.
Martin Kaiblinger
Frontend Development
Martin takes care of Smaply’s Frontend, his specialities are all kinds of exports. With his calming influence, he brings some more balance into the bright team.
Michael Steingress
Business Development & Partnerships
Steini is responsible for business development and our partnership program. He gives workshops, does trainings, speaks at conferences and teaches at universities. Hence, he needs to travel a lot – but once he’s in the office, he entertains the team with his numerous stories of life.
Michael Steingress
Business Development & Partnerships
Steini is responsible for business development and our partnership program. He gives workshops, does trainings, speaks at conferences and teaches at universities. Hence, he needs to travel a lot – but once he’s in the office, he entertains the team with his numerous stories of life.
Tobias Lichtenstern
Sales & Consulting
Tobias works with organizations towards a culture and practice of customer-centered thinking and doing. He loves to facilitate and is passionate about Service Design. He listens to clients top challenges and works with them find the best way to improve their service experience.
Tobias Lichtenstern
Sales & Consulting
Tobias works with organizations towards a culture and practice of customer-centered thinking and doing. He loves to facilitate and is passionate about Service Design. He listens to clients top challenges and works with them find the best way to improve their service experience.
Tobias van Treeck
Backend Development
Tobi has a passion for security, performance related tasks and complex problems. He loves cable cars, skiing, mountainbiking, and he wants to get his hair done.
Tobias van Treeck
Backend Development
Tobi has a passion for security, performance related tasks and complex problems. He loves cable cars, skiing, mountainbiking, and he wants to get his hair done.
Valentina Recheis
Graphic Design
Valentina is a graphic designer and helps us develop beautiful digital and print resources. Besides that, she’s also fallen in love with photography and illustration and adds loads of humor to her colorful work.
Valentina Recheis
Graphic Design
Valentina is a graphic designer and helps us develop beautiful digital and print resources. Besides that, she’s also fallen in love with photography and illustration and adds loads of humor to her colorful work.
Julia Überbacher
Graphic Design & Animation
Julia is our freelance collaborator. She's a motion graphics expert who makes our videos and creates illustrations for the Smaply gallery. She's is based in Graz but she frequently visits us and her music band in Innsbruck.
Julia Überbacher
Graphic Design & Animation
Julia is our freelance collaborator. She's a motion graphics expert who makes our videos and creates illustrations for the Smaply gallery. She's is based in Graz but she frequently visits us and her music band in Innsbruck.

Our network

Contact us at mail@smaply.com