Smaply comes from the people behind the business bestseller “This is Service Design Thinking” with 80,000+ copies sold worldwide in 7 languages. We’ve promised an app when we launched the book back in 2010, now it became a software.
In service design projects all over the world, we discovered that teams working in service design (or design thinking, experience design, ux, cx, etc.) often struggle with similar issues: What to do after a workshop? How to process workshop results? How to work with geographically disperse teams? How to create professional deliverables with limited time and budget?
Our vision is to help private and public organizations to successfully do service design (or however you call what we’re doing) by …
Alex is our senior backend developer. He loves aesthetics – though with a slightly different perspective: beautiful colored lines of code that actually work bring tons of pleasure for him. Besides, he’s also pursuing a degree in computer science and loves his PlayStation.
Anton bridges the gap between frontend and backend technologies. We are happy that Anton, together with his wife and his lion-like maine coon cat, moved from Belarus to Austria to work with us.
Birgit has worked in the field of services and tourism for over 10 years. After being responsible for market research at the Tyrolean Tourism Board she works for MCI Management Center Innsbruck as a researcher. Part of the team since 2014, Birgit is responsible for Marketing and Support.
Carmen manages our money. Many years of experience as an accountant and her patient personality are the perfect basis for that. Besides that she also affectionately takes care of her family’s happiness.
As a service designer, Catherine is drawn to conversations and questions that cannot be googled. She likes creating and facilitating experiences, connecting ideas, questions and people. She has led and scaled education programs, worked on the investment side of entrepreneurship and collaborated organizations through her design firm Moxie.
Hardy is our senior frontend developer. A passionate developer who cares about delivering a nice UX to you. Besides that he is helping our customers to set up projects and support them throughout their service usage.
Jakob is a visual designer and design consultant. In the business since 2006, he has worked for brands like VW, Siemens, MetaDesign or Deutsche Telekom. He co-published “This is Service Design Thinking” in 2010 and speaks at universities, conferences and agencies. Besides Smaply, Jakob is partner and creative director of KD1 design agency and co-founder of ExperienceFellow.
Katharina studied Management and Psychology and is responsible for Marketing and PR. As an Italian girl working in Austria who used to live in Spain, she’s fluent in German, English, Italian, and Spanish. As a potential customer, there’s a good chance that you’ll be in touch with her.
Klaus is an IT manager with entrepreneurial spirit. He takes care of keeping our team happy and productive, knows what it means to support legacy code and ranks human QA and solid error catching higher than 100% test coverage. Besides Smaply, he’s the co-founder of ExperienceFellow.
Laura is our creative developer in the team. She studied Informatics and Graphic Design in Spain. Part-time unicorn tamer, she defines the appearance of Smaply so that everything looks nice and is easy to use.
Marc is a trainer and consultant for service design thinking. As editor and co-author of the award-winning book “This is Service Design Thinking”, associate of renowned service design agencies and professor at various business and design schools, Marc is also co-founder of ExperienceFellow.
With his calming influence, Martin brings some more balance into the bright team. He loves snowboarding and computer games.
Steini helps us to be organized: he’s our thought leader when we talk about new tools and new processes. He brings a lot of structure and transparency into our daily work. Funnily enough, he does not seem that structured at all when he’s entertaining the team with his numerous stories of life.
Tobi is responsible for high-performance frontend design – tightly knit to the backenders. He loves complicated problems and wants to get his hair done.
Our freelancer Julia is our creative mind that takes care of making our digital resources looking clear and appealing. She's is based in Graz, Austria, however she frequently visits us and her music band in Innsbruck.
With his unicorn powers, Carl is in charge of keeping track of all our next features and bugs. He makes sure we deliver best quality stuff as quickly as possible to you.