Tools Overview

Customer experience mapping tools

Visualize, share, improve.
Easily integrate customer experience design tools in your daily work and increase your customer satisfaction.

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01— Customer journey mapping

Understand your customer’s experience.

Mapping customer (or user, employee, etc.) experience makes intangible interactions visible and facilitates a common and empathic understanding between all team members.

Besides a journey map’s basic structure consisting of steps and stages, our journey mapping software offers additional lanes: Storyboards or channel lanes can be used to enrich the map and focus on specific topics.

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02— Persona Creation

Know your customer.

Creating customer (or user, employee, etc.) personas helps you to get a clear picture of your customers: What are their main characteristics? What conclusions can be drawn from that information regarding their customer behavior?

Make use of your insights and describe the needs, expectations, wishes – whatever is relevant to understand a group of people as a human being or as a stakeholder.

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03— Stakeholder mapping

Understand the big picture

During their journey, customers interact with your company’s internal and external stakeholders. They use different devices and platforms, and communicate with diverse departments through different channels.

A stakeholder map is a visual representation of all of the stakeholders involved in the customer experience. It helps to understand who is involved, to reveal existing formal and informal relationships between stakeholders, to identify frictions between them, and to find new business opportunities.


From static documents to continuous customer experience management

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multiple users

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and comment

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Export as

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Extensive Learning

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Very high
data security

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support team

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