Tools to improve
customer experience

Visualize, share, improve.
Easily integrate customer experience design tools in your daily work and understand and improve your customer's satisfaction.

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01— Customer journey mapping tool

Understand your customer’s experience.

Creating a customer journey map makes interactions visible and facilitates a common and empathic understanding between all team members.

With Smaply you can visualize your customer's experience in a journey map and take your customer's perspective to understand his needs, pain points and feelings.

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02— Persona mapping tool

Know your customer.

Creating customer personas helps you to get a clear picture of your customers and put them at the center of your actions. What are their main characteristics? What conclusions can be drawn from that information regarding their customer behavior?

With Smaply you can make use of your insights and add needs, expectations, wishes and other details to your persona template. Visualize all characteristics that are relevant to understand a certain group of people.

A stakeholder map, consisting of three concentric circles, some persona icons, and relationship lines between them
03— Stakeholder mapping tool

Understand the big picture.

A stakeholder map is a visual representation of all of the stakeholders involved in the customer experience, internal and external ones.They use different devices and platforms, and communicate with diverse departments through different channels.

With Smaply you can get a better understanding of who is involved, reveal existing formal and informal relationships between stakeholders and identify frictions between them. Use our stakeholder mapping tool to find new business opportunities.


Customer-centric experience management with Smaply

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