Stakeholder Maps

Learn who influences your service and how they are interconnected.

A cut of image of a stakeholder map, consisting of three concentric circles, three stakeholders, and relationship lines between them
Stakeholder Maps

It’s a jungle out there

Understand how your stakeholders are connected to each other, analyze how they influence your product or service, and use the insights to optimize your ecosystem.

Examplary relationship connections between stakeholder icons, indicated by icons such as smiley, plane, credit card, book


Illustrate what personas and stakeholders are connected, and how they influence each other.


Organize your stakeholders in three circles: Is the stakeholder essential, important, interesting? Which ones are local, national, international?

Three concentric circles explaining the topography of a stakeholder map, each named by essential, important, interesting
Isolated legend elements from Smaply app, showing the relationships trust, payment, satisfaction, laws with an icon for each; simple table view


Use filters to analyze specific relations, e.g. only focus on information sharing connections or payment processes.

Benefits of digital stakeholder maps

Analyzing stakeholder connections

A powerful tool to gain deep insights into how the ecosystem of the service is structured. Fast preparation of high-resolution maps to use for workshops.

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Prioritize and focus

Focus on the details relevant to your use case and use different text fields and layouts.

Icon of a magnifying glass, indicating zooming into maps

Dig deeper

Use an easy drag and drop editor to adapt the template to your preferences.

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Drag & Drop template

Add pictures to your persona to create empathy and increase the understanding of their context.

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Create high-quality PDF and PowerPoint exports to present your personas to your team.

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Visualize entire ecosystems with stakeholder maps in Smaply.
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