Stakeholder mapping tool

A stakeholder map helps you visualize the ecosystem of your product or service. Learn which key players influence your service and how they are interconnected.

A cut of image of a stakeholder map, consisting of three concentric circles, three stakeholders, and relationship lines between them
Stakeholder Maps

It’s a jungle out there

Understand how your stakeholders are connected to each other, analyze how they influence your product or service, and use the insights to optimize your ecosystem.

Examplary relationship connections between stakeholder icons, indicated by icons such as smiley, plane, credit card, book

VISUALIZE RELATIONSHIPS

Illustrate what personas and stakeholders are connected, and how they influence each other.

CATEGORIZE

Organize your stakeholders in three circles: Is the stakeholder essential, important, interesting? Which ones are local, national, international?

Three concentric circles explaining the topography of a stakeholder map, each named by essential, important, interesting
Isolated legend elements from Smaply app, showing the relationships trust, payment, satisfaction, laws with an icon for each; simple table view

FILTER AND FOCUS

Use filters to analyze specific relations, e.g. only focus on information sharing connections or payment processes.

Benefits of digital stakeholder maps

Analyzing stakeholder connections

The Smaply stakeholder mapping software is a powerful tool to gain deep insights into how the ecosystem of your product or service is structured. Smaply offers fast preparation of high-resolution maps that you can use for workshops.

Icon of a double arrow, pointing left and right, indicating focus

Prioritize and focus

Decide what stakeholders you want to focus on. Create different maps for different products.

Icon of a magnifying glass, indicating zooming into maps

Dig deeper

Connect stakeholders to journey maps and see how they influence the customer journey.

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Drag & Drop template

Add new stakeholders, move them around and link them easily by drag and drop.

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Export

Print your stakeholder map and use it during your next workshop.Print your stakeholder map and use it during your next workshop.

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Visualize entire ecosystems with stakeholder maps in Smaply.
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