visualization of journey map

Smaply's hottest features

February 15, 2022

Our journey mapping tool Smaply is based on our users' requests: what they need and what they wish for, that's what they get. And this is the result: Smaply's newest feature releases. Check out the most recent updates of the tool and learn how it can help you better manage your customer experience projects.

Smaply 3.0

The next big release you can expect in summer 2023 is Smaply 3.0, an entirely new version of Smaply, providing improved usability following our accessibility statement and many more new amazing features like service blueprinting, real time collaboration and much more.

Learn more about Smaply 3.0 vs Smaply Classic

In-app example journey maps

As getting started with journey mapping can be hard, we introduced some pre-filled example journey maps in Smaply. There are many different industries available, from SaaS, banking, HR, travel and many more. Choose the one that fits your industry best and customize the content to your needs. These journey map templates are available for all plans. Check them out now!

Jira lane: manage your projects right from your journey map

Keeping the overview of all projects that are going on is tough. Smaply's integration with Jira makes it easier: the new Jira lane allows you to connect a step with related Jira issues. You can use this to work with your Jira issues right on the journey map and synchronize it with your team work progress. You'll be able to see up-to-date statuses, priorities, and assignees.

The Jira lane is available on Pro and Enterprise plans.

More info on Jira integration

Journey map info: give your journey maps context

Journey map info (basic) lets you add a title and detailed description to give your journey map context.

Journey map info (extended) is for Enterprise users to add, tags, internal notes and people.

Use the new journey info tab to give your team a quick idea about the context of each journey map. You can find it on top of the journey map in the editor.

More about journey map info (extended)

Screenshot of Smaply showing the journey map info bar.

Import journey maps from digital white boards

Please note: this feature has been discontinued in June 2023.

Now you can import your journey maps from Miro, Mural, Lucidspark, Excel or simply by using photos and screenshots.

More about importing journey maps

Persona slider: add dimensions to your personas

The persona slider enables you to visualize a persona's character traits, interests or similar. On a one dimensional scale you can show the intensity, for example from high to low or other levels that you can define individually.

image showing persona slider on editor

Live sharing of personas: provide read-only versions

With this new feature you can send your team, boss or client a link to your persona so they can see a live version of it and follow eventual changes in real time.

Here is an example persona in live sharing mode

visualization of persona in live sharing mode

Smaply Capture: import pen-and-paper journey maps

Smaply Capture helps you digitize pen and paper journey maps by taking a picture, letting powerful handwriting recognition read and translate it to digital and uploading it to Smaply.

Please note: this feature has been discontinued in June 2023.

Emotional journey export: visually appealing exports, printer-ready

Create highly visual exports and use them to present your journey map to your team, client or other stakeholders. Also, use this export format if you want to print your journey map with a standard home printer.

More infos on emotional journey export

New user role: creator

The creator allows you to differentiate between your collaborator’s roles with one more hierarchy level. Creators can work on all assigned projects and create new projects – hierarchically they are between members and managers.

More info on user roles

Journey map link lane: create hierarchies of maps

The journey map link lane allows you to build a comprehensive journey map repository by connecting every step with related journey maps. You can use this lane to zoom into a detailed journey of a particular step or to show alternative journeys of different zoom levels, use cases, scenarios, contexts, etc.

More info on journey map link lanes

Live data lane: feed data into journey maps

live data lane image

You can now upgrade your journey maps by adding live data to it: connect your maps to Google Spreadsheets to automatically update them with relevant KPIs. This feature is especially relevant if you use journey maps as a customer-centric management tool for agile organizations.

More info on live data lanes

Templates for journey maps: build journey maps faster

You can now start your journey maps by using a predefined template. For example, you can use a comparison journey map to analyze the experience of multiple personas on one map. Or, you can use a service blueprint template to connect customer interactions with backstage processes.

More info on templates for journey maps

Color picker: corporate colors for your maps

With the color picker you can select your company colors and use them to have your exports based on your own corporate design. The color picker is available for colors on journey maps, as well as the avatars of personas and stakeholders.

More info on the color picker

Persona editor 2.0: customize your personas

simple persona template

With the new Smaply persona editor, you can drag and drop different types of fields into the template, rename them, fill them and arrange them however you define and create your persona. Finally you can export your persona to a PDF document or a PowerPoint presentation in order to present them to your team or use them in a workshop.

More info on the personas editor

PowerPoint export for personas: present personas to others

If you want to present your personas to your team or your client, a PowerPoint export might now be a great way to do so. Export the persona template and then customize the presentation with your preferred colors and layout.

More info on persona exports

Icons & pictograms: visuals for easy understanding

With the Smaply integration to the Noun Project we made it possible for users to add a great variety of icons and pictograms to their journey map storyboard.

More info on icons and pictograms

The past, the present, the future

And what's next?

Check out the Smaply roadmap.

Questions, comments, feedback? Drop us a line to, we’re curious to hear what's on your mind!

Want to try the features out?

Check out these and many more features:

  • Create journey maps, personas and stakeholder maps
  • Share them with your team and gather feedback
  • Create professional presentations
  • Build and manage a repository of CX insights

... and embed human-centered ways of working in your team!

Sign up for Smaply now, it's free forever.

Try Smaply now!